Hailey Bieber Net Worth

What Is Hailey Bieber's Net Worth?

Hailey Bieber, formerly known as Hailey Baldwin, is an American model, media personality, and entrepreneur who has a net worth of $300 million. That figure is SEPARATE from her husband, Justin Bieber's $200 million net worth. And YES, it incorporates the May 2025 news that Hailey had sold her skincare company for $1 billion to e.l.f. Beauty. More info on her Rhode sale a bit later in this article, but FYI: Hailey sold the company for $600 million in cash, $200 million in e.l.f. stock and $200 million in potential earnouts. It's estimated that she owned 50-70% of Rhode. Using those numbers and assuming she receives the full $200 million earnout, Hailey will net $309 million at a 50% stake and $433 million at a 70% stake, after taxes.

Hailey Bieber has successfully carved out her own identity beyond her famous family name (she's the daughter of actor Stephen Baldwin) and high-profile marriage to pop star Justin Bieber. Beginning her modeling career as a teenager, she signed with Ford Models in 2014 and quickly established herself in the fashion world, working with prestigious brands including Tommy Hilfiger, Ralph Lauren, and Versace. Her runway presence at Fashion Weeks in New York, Milan, and Paris, alongside campaigns for major fashion houses, cemented her status as a sought-after model.

In 2022, Bieber demonstrated her entrepreneurial ambitions by launching Rhode, her wildly successful skincare line focused on barrier-supporting, hydration-centric products. The brand's "less is more" philosophy and accessible price point resonated with consumers, leading to consistent sellouts and establishing her as a serious beauty entrepreneur. This venture capitalized on the "glazed donut skin" aesthetic she popularized through her social media presence.

Beyond modeling and business, Bieber has built a significant cultural influence through her digital platforms. With millions of followers across Instagram, TikTok, and YouTube, she's become a powerful style influencer whose fashion choices regularly spark trends. Her YouTube series "Who's in My Bathroom?" showcases her personality while expanding her reach beyond fashion.

Her 2018 marriage to Justin Bieber amplified her public profile, though she has navigated this heightened scrutiny by balancing privacy with authentic glimpses into their relationship. Through strategic career choices spanning modeling, entrepreneurship, and digital content creation, Hailey Bieber has transformed from celebrity offspring to a multifaceted businesswoman and style icon with significant influence among younger generations.

Early Life

Hailey Baldwin Bieber was born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona. Her father is the youngest of the four Baldwin brothers (after Alec, Daniel, and William). Her mother is graphic designer, Kennya Baldwin. Kennya's father is Grammy Award-winning Brazilian musician Eumir Deodato. As a young girl, Hailey dreamed of being a classical ballet dancer but had to quit training after suffering a foot injury.

At the age of nine, she was in the 2005 documentary "Livin' It: Unusual Suspects" alongside her family. The title was a play on her father's classic film "The Usual Suspects." When Hailey was 13 years old, she appeared on "Saturday Night Live."

Unable to pursue her dream of becoming a ballerina, Hailey (who is five feet, seven inches tall) decided to dive into the modeling industry and was first signed with the international agency Ford Models.

Modeling Success

Hailey made her runway debut in October 2014 when she walked for British fashion label Topshop and French fashion designer Sonia Rykiel.

In January 2015, she landed her first appearance in "Vogue." She was also photographed for the March 2015 issue of the now-shuttered "Teen Vogue." That same year, Bieber appeared in a print ad for Ralph Lauren and modeled on the runway for Tommy Hilfiger.

She has also hosted various events for MTV, including the 2015 MTV Europe Music Awards, which was held in Milan, Italy.

Hailey signed a contract with international modeling agency IMG Models in 2016, at the age of 19. Her other modeling work includes campaigns for UGG footwear, Karl Lagerfeld, Tory Burch, and Dolce & Gabbana.

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In addition to her modeling endeavors, Hailey has made a foray into the fashion merchandise industry. In 2016, she joined forces with fashion accessories company The Daily Edited to launch a line of handbags called #theHAILEYedited collection. She also announced a collaboration with UK footwear brand Public Desire, as well as a makeup collection with Australian brand ModelCo that same year.

In 2017, she graced the cover of Spanish "Harper's Bazaar." She has also been the cover star for the American, British, and Japanese editions of "Elle" magazine.

Bieber appeared in the promotional video for Fyre Festival, the controversial fraudulent luxury music festival that "took place" in April 2017. After the video aired, she stated that the money she earned from the Fyre Festival video was donated to charity.

In May 2017, Hailey began co-hosting a TBS show called "Drop the Mic" with rapper and actor Method Man. The show, which is based on a popular segment from "The Late Late Show With James Corden," invites celebrities from the entertainment, music, sports, and pop culture industries to compete in rap battles.

In 2018, Bieber participated in a campaign for the Shiseido-owned makeup brand bareMinerals called the "Power of Good." In 2019, she became the face of Levi's Jeans.

Hailey appeared in the music video for "10,000 Hours," a collaboration between Dan + Shay and Justin Bieber, in 2019. She made a cameo as herself in the TV series "Dave" in 2021.

Rhode

Hailey Bieber founded Rhode in June 2022 with a mission to deliver high-quality, minimalist skincare at accessible price points. The brand launched with just three core products: the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. Each formula was designed to support skin hydration and barrier repair. This curated, ingredient-focused approach, combined with Hailey's massive social media presence and signature "glazed donut skin" aesthetic, helped Rhode stand out in a crowded celebrity beauty market.

From the beginning, Rhode was a breakout success. Products sold out within minutes, with waitlists surpassing 100,000 signups. One early restock saw 36 units of the Peptide Glazing Fluid sell every second. Packaged in muted, minimalist tones and priced between $16 and $30, the line resonated with Gen Z and millennial consumers who were drawn to gentle, effective skincare. The brand's formulas feature ingredients like peptides, niacinamide, and ceramides, aligning with demand for restorative products over harsh actives.

Over the next two years, Rhode expanded into lip treatments, blushes, and other hybrid makeup products while maintaining its core skincare identity. The brand generated $212 million in net sales in the twelve months ending March 2025 and ranked as the number one skincare brand in earned media value in 2024, thanks to Hailey's influence and viral product campaigns.

In May 2025, Hailey finalized a deal to sell Rhode to e.l.f. Beauty for $1 billion. The transaction included $600 million in cash, $200 million in e.l.f. stock, and up to $200 million in additional earnouts tied to future performance. Hailey will remain actively involved in the brand, serving as chief creative officer and head of innovation, and will also act as a strategic advisor to the combined companies. Rhode's co-founders, Michael and Lauren Ratner, along with CEO Nick Vlahos, will continue to lead operations from the brand's Los Angeles headquarters.

Rhode's rapid rise and billion-dollar sale place it alongside Rare Beauty and Fenty as one of the most successful celebrity-founded beauty brands in the industry. Although Hailey's exact ownership percentage was never publicly disclosed, most estimates suggest she retained between 50% and 70% of the company. After accounting for federal and California state taxes, which bring the effective long-term capital gains tax rate to approximately 38.1%, her personal earnings from the sale are estimated to fall between $309 million and $433 million after taxes. These figures include her share of the $800 million in upfront cash and stock and assume a full payout of the $200 million performance-based earnout.

Dia Dipasupil/Getty Images

Personal Life

Bieber was raised in the evangelical Christian church. (After the September 11, 2001, terrorist attacks, her father became a born-again Christian.)

Hailey began making tabloid headlines in 2015 due to her on-again, off-again relationship with superstar Justin Bieber. The couple worked things out and got back together in May 2018, and less than two months later, they got engaged at Baker's Bay resort in the Bahamas. The Biebers were wed in a private civil ceremony held in New York City in the fall of 2018 and officially confirmed they were married in November.

The Biebers held a much larger second ceremony at Montage Palmetto Bluff in South Carolina on September 30, 2019. Hailey wore three custom gowns for the big occasion, designed by Off-White's Virgil Abloh, Ralph & Russo, and Vera Wang. The couple decided to forgo a honeymoon.

Although it was never officially confirmed, Hailey is rumored to have dated Canadian singer/songwriter Shawn Mendes prior to getting back together with Justin Bieber. The two even attended the Met Gala together in early May 2018.

(Photo by Robert Kamau/GC Images)

Real Estate

In March 2019, Justin and Hailey paid $8.5 million for a home in Beverly Hills. At the time of purchase, the 1930s Monterey Colonial had been recently renovated by Hollywood production designer Charles Infante. The five-bedroom, seven-bathroom residence, which is over 6,100 square feet, features a wood-paneled library, bar, wine cellar, home theater, and game room. Outside, the property boasts a zero-edge infinity pool, courtyard, and cabana, as well as a fire pit. They sold this home fully furnished in 2021 for $7.995 million.

In August 2020, the couple bought a new Beverly Hills home, a $28.5 million mansion in the ultra-exclusive gated community Beverly Park.

Prior to settling on this Los Angeles home, the couple rented a Spanish contemporary-style mansion in the Toluca Lake neighborhood of L.A. for $100,000 a month. The Biebers also own a lakeside home in Ontario worth $5 million.

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